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ANALYTICS & INSIGHTS
Continued Exploration of McKinsey and Company's Five Zeroes Transforming Retail
May 10, 2023
Celebrating 50 years of tracking consumer trends to help drive our lottery customer’s performance. In our latest issue of Data in Motion, Scientific Games continues to explore McKinsey and Company’s Five Zeros Transforming Retail, including Zero Wait for Delivery, Zero Tolerance for Inaction and Zero Wiggle Room for Inflexibility. All part of our longtime lottery industry leadership in analytics and insights.
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How Consumers Are Impacting the Retail Environment
April 26, 2023
As changing online consumer habits continue to impact the retail environment, is your lottery following the trends? Read more about factoring a frictionless shopping experience into an overarching retail strategy in the latest issue of Data in Motion.
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ANALYTICS & INSIGHTS
Social Media and Lottery Players
April 12, 2023
Social media has become an ingrained part of everyday life over the past 20 years. This issue of Data in Motion provides a brief overview of social media usage, and explores new vs. existing lottery players and different social platforms – along with ideas on how the power of social media can help drive player engagement and sales.
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ANALYTICS & INSIGHTS
Beyond Blowout Games
March 29, 2023
Lottery players love ‘blowout’ games packed with prizes. When it comes to prize structures, @ Scientific Games gives lotteries data-based guidance on game portfolio management. Our latest Data in Motion report looks beyond blowout games to games with specialty prize structures, break in odds games and standout games.
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pdf, 440 KB
ANALYTICS & INSIGHTS
Holiday Games
March 15, 2023
Since many of our lottery partners are busy planning their instant game lineup for the 2023 holiday season, we thought it would be a good time to share some data points from the 2022 holiday season. In this issue of Data in Motion, we provide an overview of FY22 holiday instant game sales by theme and by price point.
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ANALYTICS & INSIGHTS
Responsible Gaming: Lottery Literacy
March 01, 2023
March is Problem Gambling Awareness Month, and our latest issue of Data in Motion showcases some of the research-based efforts Scientific Games has taken to help our lottery partners proactively approach and maintain lottery literacy. This means understanding games, how to play, the odds of winning, minimum age to play, where the money goes, and healthy play. Learn more about our first-of-its-kind responsible gambling study which has established a national benchmark for lotteries.
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pdf, 1493 KB